Truthful, non-misleading advertising profession

8.8 You ensure that any publicity in relation to your practice is accurate and not misleading, including that relating to your charges and the circumstances in which interest is payable by or to clients.

SRA Code of Conduct for Solicitors, RELs and RFLs · 2019 · archived copy · official source ↗

rC19 If you supply, or offer to supply, legal services, you must not mislead, or cause or permit to be misled, any person ... gC57 Knowingly or recklessly publishing advertising material which is inaccurate or likely to mislead could also result in you being in breach of Rule rC19. You should be particularly careful about making comparisons with other persons as these may often be regarded as misleading.

BSB Handbook · current · archived copy · official source ↗

Such publicity shall not be — (a) false; (b) misleading or deceptive or calculated or likely to mislead or deceive; (c) offensive to a reasonable standard of fairness and decency; or (d) prohibited by law.

Cayman Islands Legal Services Code of Professional Conduct · 2026 · archived copy

36.1 A solicitor or principal of a law practice must ensure that any advertising, marketing, or promotion in connection with the solicitor or law practice is not: 36.1.1 false; 36.1.2 misleading or deceptive or likely to mislead or deceive; 36.1.3 offensive; or 36.1.4 prohibited by law. 36.2 A solicitor must not convey a false, misleading or deceptive impression of specialist expertise...

Australian Solicitors' Conduct Rules · 2015 (June 2026 compilation) · archived copy · official source ↗

When advertising, solicitors should ensure that the advertisement is not: i) Likely to bring the legal profession into disrepute, ii) In bad taste, iii) Reflecting unfavourably on another legal practitioner, iv) False or misleading in any material respect, v) Published in an inappropriate location.

Solicitor's Guide to Professional Conduct (Law Society of Ireland) · 4th ed. (2022) · archived copy · official source ↗

Barristers may only advertise in a manner prescribed by regulations made pursuant to s.218(2) of the Act of 2015. ... Pending the making of such regulations ... Barristers may only advertise in accordance with s.218(1) of the Act of 2015 and, if applicable, in accordance with such rules, regulations or guidelines as may be made by the Bar Council pertaining to advertising by Barristers.

Code of Conduct for the Bar of Ireland · 2024 · archived copy · official source ↗

Except as permitted by clause (e) and (f) of this Canon, an Attorney shall not in any way make use of any form of public advertisement calculated to attract clients to himself ... [II(g)] An Attorney shall not permit his professional standing to be used for the purpose of advertising any particular product, service or commercial organization.

Legal Profession (Canons of Professional Ethics) Rules · 1978 (principal) · archived copy · official source ↗

A member must ensure that any advertising, marketing or promotion in connection with the member or his or her firm complies with this Code of Conduct and all legal and regulatory obligations. Such publicity must not be: a) false; b) misleading or deceptive or calculated or likely to mislead or deceive; c) offensive to a reasonable standard of fairness and decency; or d) prohibited by law.

Law Society of Jersey Code of Conduct · 1 January 2017 · archived copy · official source ↗

A lawyer may market legal services only if the marketing (a) is demonstrably true, accurate and verifiable; (b) is neither misleading, confusing, or deceptive, nor likely to mislead, confuse or deceive; and (c) is in the best interests of the public and is consistent with a high standard of professionalism.

Law Society of Ontario — Rules of Professional Conduct · current · archived copy · official source ↗

Any marketing activity undertaken or authorized by a lawyer must not be: (a) false, (b) inaccurate, (c) unverifiable, (d) reasonably capable of misleading the recipient or intended recipient, or (e) contrary to the best interests of the public.

Code of Professional Conduct for British Columbia (BC Code) · 2017 · archived copy · official source ↗

A lawyer must not engage in conduct that is misleading or deceptive or likely to mislead or deceive anyone on any aspect of the lawyer's practice.

Lawyers and Conveyancers Act (Lawyers: Conduct and Client Care) Rules 2008 · SR 2008/214 · archived copy · official source ↗

44 Misleading, deceptive, inaccurate or false, etc., publicity

Legal Profession (Professional Conduct) Rules 2015 · 2015 · archived copy · official source ↗

In promoting his practice, a solicitor must pay careful attention to and comply with rule 2AA of the Solicitors' Practice Rules (Cap. 159 sub. leg. H) and the Solicitors' Practice Promotion Code. ... A solicitor may advertise his fees but any publicity concerning charges or a basis of charging must comply with the Solicitors' Practice Promotion Code.

Hong Kong Solicitors' Guide to Professional Conduct (Volume 1) · current · archived copy · official source ↗

Advertising or promotion must not:- (i) be inaccurate, unverifiable or likely to mislead.

Code of Conduct of the Bar of the Hong Kong SAR · 2018 · archived copy · official source ↗